Atlanta-Based Kumho Tire Expands Basketball Sponsorship as New Official Tire of the Hawks
ATLANTA, GA -The Atlanta Hawks and Kumho Tire USA announced today that they have entered into a multi-year partnership making the newly based Georgia company the official tire of the local NBA team. The agreement provides for co-branding through the team’s in-arena, television and radio assets as well as the creation of exclusive digital content focused on the Hawks’ away game schedule, featuring game recaps and unique stories around Hawks road trips all season.
The recently signed deal lengthens the list of major Atlanta-based corporations that have chosen to forge marketing alliances with the NBA team known for its unique approach to millennial marketing, including an award-winning social media voice, nationally recognized creative promotions as well as extensive business connectivity throughout the city. Just last year Kumho Tire made downtown Atlanta home to its U.S. headquarter operations, relocating from California and this past May the company opened its first U.S. manufacturing plant, a 5+ million square foot state-of-the-art facility in Macon, GA.
“The Atlanta Hawks have captured the sports passion of Atlanta and their ability to create deep personal engagement with the fans on the court and off is the gold standard in the league,” said Harry Choi, CEO of Kumho Tire USA. “We are thrilled to align our brands, not only at home games in Philips Arena, but on the road as Kumho Tire will deliver the fans amazing content around the team’s travels.”
In 2014 Kumho Tire became the official tire sponsor of the National Basketball Association, the first ever for a global tire-maker and just recently, they announced an extension of their league partnership. Along with their sponsorship of major events like NBA All-Star and NBA Playoffs, Kumho Tire can now count the Hawks as part of their growing portfolio of high profile sports partnerships.
“Kumho Tire is a tremendous brand with global reach that also believes in connecting on a local level,” said Andrew Saltzman, Executive Vice President and Chief Revenue Officer of the Atlanta Hawks and Philips Arena. “Their support of the NBA on a league level and now the Hawks as their hometown team is a fantastic commitment to the sport of basketball, investment in the local business community and being True to Atlanta.”